AUDIENCE NOT IMPRESSIONS
Digital advertising to communicate with humans
Brands who love audience
VIDEO
Awesome ad placement. No. Seriously. It is awesome.
Your videos are shown at a moment of maximum user engagement. A natural break consumers have been accustomed to for a decade.
The in-game pre-rolls mean there is little clutter to distract from your message. When the video starts, you have 100% of a person’s attention,100% share of voice. This means industry leading completion rates with no incentivization.
EXAMPLES
DISPLAY
Reach more customers with fewer impressions.
We make display effective and affordable by combining great placement with frequency capping.
Our display
- Great placement
- High CTR averaging 2-3%
- Excellent eCPC
EXAMPLES
AUDIENCE
People, not impressions
Advertising is about audience. People. Customers. It should not be about inventory. Clicks. Impressions.
Buying impressions and counting clicks does not deliver brand value today or in the long term. Brands need audience based metrics: reach, frequency, affinity and contact price, the measures they get when they buy television.
Online media do not understand these brand metrics. GlibHippo does. We focus on unduplicated reach, at a defined frequency, to deliver an audience not a bunch of imps.
We want to help advertisers stop buying content, Webpages and ad impressions and start contacting consumers in order to measurably move the brand needle.
We’ve Got Reach
Glibhippo’s audience focus
- Frequency capping
- Unduplicated reach – uniques
- High completion rate
- Ad visibility
Segmentation
All of our segments are measured by Comscore®. Unlike Ad networks who rely on member sites
to self-report their audience segments, ours are measured by a respected 3rd party – Comscore®
Adults
Ages 18-40 – Male Female
Young adult males: sports and fighting games.
Young adult females: puzzle and adventure games.
Men
Ages 18-34
Sports, driving and action games
Women & Families
Ages 25-54
Puzzle and strategy games.
Teens
Ages 13-17 – Male Female
Teen males: sports and fighting games.
Teen females: puzzle and dress-up games.
PLAY
Games are like TV programs.
Each individual game attracts a specific audience.
Women can be found playing puzzle, strategy, adventure and dress-up games. Men like to play action, fighting and sports games.
Just like TV planners select audience by program, we target – very accurately – by individual game and genre.
The Hippo Files – blog
Targeting – Less Rube Goldberg Device, More Common Sense
Date: Oct 04, 2012
Comments: 0
Forget platforms, algorithms and data layers, there are low-tech, common sense ways to target that are more effective. Venture Beat just published a cool info graphic about effective social sharing. Our pa
Read More → Focus on the funnel
Date: Jun 20, 2012
Comments: 0
Using online for response? Stop. Before you create another banner, fix your website first. Channel selection? Banners sets? CTR? When using the Web as a response channel, these are the LEAST important part
Read More → Online advertising’s language problem
Date: May 22, 2012
Tag: Advertising, Click-through rate, Display Advertising, dsp, Marketing and Advertising, Online advertising, Performance marketing, real time bidding, rtb
Comments: 0
If online wants more brand money it needs to talk like advertising not Wall street. …language can also corrupt thought. – Orwell Two words never used in advertising or media before the rise on the W
Read More → No Brand is Safe
Date: Mar 13, 2012
Comments: 0
Interesting fall out from Rush Limbaugh slut-gate in the US. Advertisers are shocked, shocked to find their brands are running during controversial programming. One of the finest radio programs in America
Read More → Ad impressions – pebbles in the hands of fools
Date: Jan 20, 2012
Comments: 0
“A fine quotation is a diamond in the hand of a man of wit and a pebble in the hand of a fool”. - Joseph Roux Diamonds. Everyone knows the story, they are essentially worthless. But the cunning
Read More → Advertising Technology – Harmless Utopianism or Flim Flam
Date: Sep 02, 2011
Comments: 0
Lot of activity in the advertising technology segment over the last few years. Much of it made (in)famous by Mr. Kawja’s chart. What these ad tech companies all seem to have in common? They often som
Read More → ABOUT THE HIPPO
GlibHippo offers advertisers access to an extremely responsive audience with display and video advertising embedded directly in social games and on gaming Web sites.
We represent US based distributed content publishers.
GlibHippo’s focus is unduplicated reach, at a defined frequency, to deliver an audience not impressions.
Our ads are in-game, pre-rolls distributed across tens of thousands of websites from social networks and blogs to casual gaming sites.
We reach users where they are hanging out, relaxed and ready to receive your brand’s message. By delivering engaging game content, we reach users of all ages on international and national sites.
The Team
GlibHippo was founded by an awesome team of Internet technology entrepreneurs. With combined 45 years online marketing experience as both publisher, media buyer and agency, GlibHippo partners bring expertise. We have serviced leading consumer and entertainment brands throughout Europe and the United States.
Josh Mortensen – Founder, Managing Partner
Josh has 15 years of marketing experience on 3 continents. Originally from Colorado, USA. In 2003, he cofounded the company that would become LOVEFiLM DK. Starting in 2007, he became the DK MD, making it the fastest growing territory. He was responsible for LOVEFiLM’s nordic product: website, pricing, & packages for three territories. He has bought more online advertising in the last 7 years than he cares to think about.
Josh has an MA in Journalism from the University of Wisconsin and, for some reason, can speak Arabic.
Contact Josh via email josh (at) glibhippo.com.
Maik Brodowski – Founder
Maik’s addiction to Counter-Strike and MMO games sparked his career in online advertising. After organizing Germany’s most successful online gaming tournaments in the early noughties, he became sales and event manager for ESNation, eventually becoming EMEA sales director. He left to co-found GlibHippo.
Maik is a big fan of German cars with at least eight cylinders.
Contact Maik via email maik (at) glibhippo.com.
Arican Wegter – Founder
A LOVEFiLM co-founder and managing director, Ari led the LOVEFILM roll-out in Germany prior to the company’s merger with Amazon. Ari has more than a decade of executive experience in online entertainment, including movies, music, video games and digital media. He has held leadership positions at Syntonetic, ESNation, and XLBet.
Ari is a Cum Laude graduate of Georgetown University. He speaks a suspiciously large number of languages.
Contact Ari via email ari (at) glibhippo.com.
Contact the Hippo
Contact any of us through your digital medium of choice above.
Follow us on Twitter @glibhippo