AUDIENCE NOT IMPRESSIONS
CUSTOMERS NOT CLICKS
Digital advertising to communicate with humans
GlibHippo is a boutique digital media and sales agency. We specialize in compressing the learning curve for businesses transitioning from analog marketing and physical products to the fragmented world of ones & zeroes. Starting with creative, continuing through to lifetime value, we do much more than plan impressions and calculate clicks.
Our private network, bundles select entertainment traffic into audience packages to create high value campaigns for brand advertisers.
We also operate a proprietary global trading desk able to execute display and video campaigns in real-time across the planet.
For brands, our digital campaigns deliver proper audience metrics and Television results - reach at a defined frequency in target group.
For performance advertisers, we have generated over 2.000.000 players and subscribers since 2008. We measure success with acronyms: DAU, MAU, ARPU, and LTV.
Our brand advertising clients include agencies: MediaCom, PhD, Carat and SCREAM Mediabyrå and brands: Universal Pictures, Disney, Ubisoft, Nokia and EA among many.
We are Lumascape cartographers – charting the proliferation of the value extractors to minimize their impact.
GlibHippo was founded by a team of Web entrepreneurs and advertising veterans with combined 45 years online marketing experience as both publisher, media buyer and agency. We are maintain a presence in Germany, Denmark, Sweden and, coming soon, Thailand and Singapore.
Josh has 15 years of marketing experience on 3 continents. Originally from Colorado, USA, he has an MA in Journalism from the University of Wisconsin and, for some reason, can speak Arabic.
An addiction to Counter-Strike sparked Maik’s interest in online advertising. After organizing some of Germany’s biggest online gaming tournaments in the early aughts, he became sales manager for ESNation, and then EMEA sales director.
Using online for response? Stop. Before you create another banner, fix your website first.
Channel selection? Banners sets? CTR? When using the Web as a response channel, these are the LEAST important part of the equation.
Short of featuring some seriously gratuitous nudity, your banners are not going to have click rates much better than 0.5%.
What happens when a consumer arrives at the site – the actual sales funnel – that is where the magic happens.
Forget platforms, algorithms and data layers, there are low-tech, common sense ways to target that are more effective.
Our pattern recognition skills, such as they are, were piqued by the section of the graphic showing what hours of the day and which days of the week content sharing is most effective.
If online wants more brand money it needs to talk like advertising not Wall street.
…language can also corrupt thought. – Orwell
Two words never used in advertising or media before the rise on the Web: performance and optimize. Not Ogilvy nor Burnett nor Draper ever uttered them. Apple’s 1984, The Man in the Hathaway Shirt, Clairol’s Does she … or doesn’t she?, VW’s Think Small – none of them had their performance optimized. Brand advertising is about story telling, narrative if you prefer academic sounding jargon, not about tuning.