Are you designing your campaigns in reverse?
By glibhippo | Acquisition Marketing, Online Advertising, Optimization, ROI, beyond the clickThe second aphorism I learned in advertising, right after the 50% of your marketing budget is wasted blah blah blah was this: If a campaign succeeds, its because the advertising was great. If it fails, it is because the product sucked. Self-serving clichés are powerful things and thus insulated from reality, I spent a few
