acquisition-marketing
Focus on the funnel
Date: Jun 20, 2012
Comments: 0
Using online for response? Stop. Before you create another banner, fix your website first. Channel selection? Banners sets? CTR? When using the Web as a response channel,
Read More → Are you designing your campaigns in reverse?
Date: Mar 07, 2011
Comments: 0
The second aphorism I learned in advertising, right after the 50% of your marketing budget is wasted blah blah blah was this: If a campaign succeeds, its because the adve
Read More → Acquisition Marketing: A 15-year learning curve
Date: Sep 17, 2010
Comments: 0
In the beginning there were page impressions. The web was understood as a better version of television. How many times was the ad shown and to how many people? “We
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