acquisition-marketing

Using online for response? Stop. Before you create another banner, fix your website first. Channel selection? Banners sets? CTR? When using the Web as a response channel,

The second aphorism I learned in advertising, right after the 50% of your marketing budget is wasted blah blah blah was this: If a campaign succeeds, its because the adve

In the beginning there were page impressions. The web was understood as a better version of television. How many times was the ad shown and to how many people? “We