Interesting fall out from Rush Limbaugh slut-gate in the US. Advertisers are shocked, shocked to find their brands are running during  controversial programming. One of the finest radio programs in America, On the Media, has a great piece where they talk to Group M about the dangers of buying radio in certain ways. “Brand safety”

The click is not just the wrong measure for branding. It’s the wrong measure for performance as well. In a great piece about the inadequacy of the click as a metric, Gregory Dale, COO of comScore details how click counting is the wrong way to measure the success of an awareness campaign: “Don’t use clicks