We had a great time at the Monaco Media Forum. Gained some interesting insights and great to see the influencers all gathered in one place to ‘chat’. But the most fun was observing how starkly fashion delineated the tribes. Legacy media was rolling all bespoke suits and aristocratic preening. With our  head full of Bellinis,

This week, despite all that extra security and talk of “resistance”, the Hippo  jetted off to AdTech in the Big Apple. Yea, we know .. another show, more sponsors blowing hot air, lots of chatter about advances in ad network platform technology, (see Rubicon Project news) and industry parties echoing the decadence of the ’80s

In anticipation of Ad:Tech NYC in November, Adweek asks why online advertising still apparently sucks. For branding anyway. If online does, in fact, suck for branding, then the blame lies squarely with the advertising industry itself. And the reason is simple. The advertising industry, historically, exists to service the three legacy pillars: TV, print, radio.

This week, for the sixth year, the online marketing and advertising community gathered at the Kensington Olympia conference center in London. GlibHippo was representin’ with our CEO, Ari and business development director, Maik. We showed up late and left early. Why? First, the event was dominated by SEO/SEM companies, each exhibiting their flavor of yesterday’s

We are off to Ad Tech London next week in London, Sept. 21-22. So if you are there and want to talk about what happens beyond the click, give us a shout or follow us on Twitter @glibhippo.com