A friend of mine recently tipped me to this cool tool for the paranoid: http://selectout.org/ Visit that site to find out which of the 115 different companies listed – yes, one hundred and fifteen – have you tagged and are now, presumably, tracking your online activities like so much Discovery Channel wildlife (for Americans from a
One of our favorite themes is: 16-years-in-and-we still-treat-the-Web-like-TV. And a recent post by Seth Godin has us thinking about that again. A couple days ago he reminded us to treat different customers differently. Exactly. And the online corollary is “treat different traffic differently”. There is a general tendency to conceive of “the internet” as a
Last month, News Corp unloaded yet another one of its digital businesses under Fox Interactive Media, the Fox Audience Network (FAN), to The Rubicon Project, an internet advertising technology company. Rubicon gets FAN’s propietory ad server engine, their self-serve banner advertising platform known as MyAds, and about one-hundred tech staff to run this stuff. In
The push to develop online advertising effectiveness metrics beyond counting clicks is admirable. Necessary actually. View-through tracking, Dwell, and the aforementioned mutant offspring of GRPs are examples. And they all efforts to make measuring online more like measuring TV. (And, we suspect, a gambit to make digital pricing more like TV pricing as well). But
Deloitte’s Mark Casey spoke at the fourth annual Global Trends on Consumer Media Preferences and Behaviours saying online advertising doesn’t work according to an article in BusinessDay. In his presentation, Mark gets to the heart of the problem but misses the point. “Until now, companies have focused a lot of resources on online advertising —
In anticipation of Ad:Tech NYC in November, Adweek asks why online advertising still apparently sucks. For branding anyway. If online does, in fact, suck for branding, then the blame lies squarely with the advertising industry itself. And the reason is simple. The advertising industry, historically, exists to service the three legacy pillars: TV, print, radio.
