deep-thinking
Still afraid of the big bad Web? Really?
Date: Mar 09, 2011
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A friend of mine recently tipped me to this cool tool for the paranoid: http://selectout.org/ Visit that site to find out which of the 115 different companies listed R
Read More → The Traffic is the Segment
Date: Jan 25, 2011
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One of our favorite themes is: 16-years-in-and-we still-treat-the-Web-like-TV. And a recent post by Seth Godin has us thinking about that again. A couple days ago he remi
Read More → Legacy Media Cannot Holds its Liquor
Date: Nov 22, 2010
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Last month, News Corp unloaded yet another one of its digital businesses under Fox Interactive Media, the Fox Audience Network (FAN), to The Rubicon Project, an internet
Read More → We are all Nielsen families now
Date: Oct 25, 2010
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The push to develop online advertising effectiveness metrics beyond counting clicks is admirable. Necessary actually. View-through tracking, Dwell, and the aforemention
Read More → This just in: Deloitte TMT also thinks online sucks
Date: Oct 08, 2010
Comments: 0
Deloitte’s Mark Casey spoke at the fourth annual Global Trends on Consumer Media Preferences and Behaviours saying online advertising doesn’t work according t
Read More → Internet Advertising is Dead. So, You Know. Long Live Internet Advertising.
Date: Oct 06, 2010
Comments: 1
In anticipation of Ad:Tech NYC in November, Adweek asks why online advertising still apparently sucks. For branding anyway. If online does, in fact, suck for branding, th
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