online-ads
Channeling Shirky, The Web is not Passive
Date: May 10, 2011
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Treating the web like TV – as we have mentioned before - is an issue with amazing tenacity. And where the Web-as-TV thing is most dangerous is the conception of h
Read More → We are all Nielsen families now
Date: Oct 25, 2010
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The push to develop online advertising effectiveness metrics beyond counting clicks is admirable. Necessary actually. View-through tracking, Dwell, and the aforemention
Read More → The Click – not only a bad branding metric
Date: Oct 14, 2010
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The click is not just the wrong measure for branding. It’s the wrong measure for performance as well. In a great piece about the inadequacy of the click as a metric
Read More → Online Advertising Ecosystem?
Date: Sep 29, 2010
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Dig this chart of the online advertising landscape: Now check out this Pentagon slide: “Integrated Acquisitions Technology and Logistics Life Cycle Management”
Read More → Principles of a ReVVolution
Date: Sep 27, 2010
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In 49 BC, a warlord’s crossing of a small stream in northern Italy became one of history’s most pivotal events. From this audacious act, Caesar traversing the
Read More → Welcome to the Hippo
Date: Sep 17, 2010
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The first ad network that uses human intelligence to turn your impressions into a valued customer. GlibHippo serves more than five billion impressions and more than 60 mi
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