online-advertising-2

Using online for response? Stop. Before you create another banner, fix your website first. Channel selection? Banners sets? CTR? When using the Web as a response channel,

If online wants more brand money it needs to talk like advertising not Wall street. …language can also corrupt thought.  – Orwell Two words never used in adverti

Interesting fall out from Rush Limbaugh slut-gate in the US. Advertisers are shocked, shocked to find their brands are running during  controversial programming. One of

Lot of activity in the advertising technology segment over the last few years. Much of it made (in)famous by Mr. Kawja’s chart. What these ad tech companies all see

Of all the algorithmic gee-whizzery currently available to online marketers, behavioral targeting always strikes us as the most dubious tool in the utopian automation kit

The president of France spoke last week about bringing the internet to heel at the star-studded eG8 conference he hosted (and, oh yeah, we attended). “We need to ta

In the US, national TV network CBS, is apparently going to stop using the original pillars of audience segmentation: Age, Sex. Adage reports, CBS Corp. Chief Research Off

The second aphorism I learned in advertising, right after the 50% of your marketing budget is wasted blah blah blah was this: If a campaign succeeds, its because the adve

We were talking about attribution the other day. As one does. Trying to figure out how we might quantify some sort of aggregate effect from our online campaigns and keep

or Data Data Everywhere and WTF? During ad:tech last week, we had a chat unrelated to the conference about creating engaging cool ass branding campaigns online. Discussio