The second aphorism I learned in advertising, right after the 50% of your marketing budget is wasted blah blah blah was this: If a campaign succeeds, its because the advertising was great. If it fails, it is because the product sucked. Self-serving clichés are powerful things and thus insulated from reality, I spent a few

One of our favorite themes is: 16-years-in-and-we still-treat-the-Web-like-TV. And a recent post by Seth Godin has us thinking about that again. A couple days ago he reminded us to treat different customers differently. Exactly. And the online corollary is “treat different traffic differently”. There is a general tendency to conceive of “the internet” as a

Count clicks. Watch pixels fire. See confirmation pages load. The end

We are off to Ad Tech London next week in London, Sept. 21-22. So if you are there and want to talk about what happens beyond the click, give us a shout or follow us on Twitter @glibhippo.com