state-of-the-industry

Forget platforms, algorithms and data layers, there are low-tech, common sense ways to target that are more effective. Venture Beat just published a cool info graphic abo

Interesting fall out from Rush Limbaugh slut-gate in the US. Advertisers are shocked, shocked to find their brands are running during  controversial programming. One of

“A fine quotation is a diamond in the hand of a man of wit and a pebble in the hand of a fool”. - Joseph Roux Diamonds. Everyone knows the story, they are ess

A question: Doesn’t the growing third party data segment mean that online publishers have given up on audience? In the old days, you bought ads in GQ because you as

The president of France spoke last week about bringing the internet to heel at the star-studded eG8 conference he hosted (and, oh yeah, we attended). “We need to ta

We were talking about attribution the other day. As one does. Trying to figure out how we might quantify some sort of aggregate effect from our online campaigns and keep

In the US, the Titans are about to clash. The results will likely be Huxlian. The collateral damage will be consumers & non-titan businesses. And the only one who see

Last month, News Corp unloaded yet another one of its digital businesses under Fox Interactive Media, the Fox Audience Network (FAN), to The Rubicon Project, an internet

We had a great time at the Monaco Media Forum. Gained some interesting insights and great to see the influencers all gathered in one place to ‘chat’. But the

This week, despite all that extra security and talk of “resistance”, the Hippo  jetted off to AdTech in the Big Apple. Yea, we know .. another show, more spo