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Social Media Mythology or How Pepsi Lost the Cola War

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Social media is like Narnia, a place where animals talk, magic is common, and good battles evil victoriously. In January 2010, for the first time in 23 years, Pepsi cance
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Don’t Hate the Playah: JC Penny’s Black-Hat Backfire

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We just want to say it. The original gangsta of black-hat SEO is Google itself. And everyone knows it. Sure J.C. Penny was not being too subtle but come on… When you us
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Driven to distraction. But watch this space.

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Had a blistering post queued up, erudite, insightful – no wait – not insightful, prescient. It was industry changing. But our minds are on a some recent devel
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I am not a monoply but I play one on the internet

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We are starting the new year watching various outlets call Google to task for the diminishing quality of its search results. We have been reading the articles for several
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