This week, despite all that extra security and talk of “resistance”, the Hippo  jetted off to AdTech in the Big Apple. Yea, we know .. another show, more sponsors blowing hot air, lots of chatter about advances in ad network platform technology, (see Rubicon Project news) and industry parties echoing the decadence of the ’80s

In anticipation of Ad:Tech NYC in November, Adweek asks why online advertising still apparently sucks. For branding anyway. If online does, in fact, suck for branding, then the blame lies squarely with the advertising industry itself. And the reason is simple. The advertising industry, historically, exists to service the three legacy pillars: TV, print, radio.

In 49 BC, a warlord’s crossing of a small stream in northern Italy became one of history’s most pivotal events. From this audacious act, Caesar traversing the Rubicon, sprang the Roman Empire and the genesis of modern European culture. Frank Addante, CEO of the Rubicon Project, apptly named his company after this epic event. Just