This post is like a sermon or more like a soapbox, we have always wanted to get up on that little wooden box and have at least one or two people listen and shake their heads in agreement. We hope this is the day. We have been listening to a lot of our clients talk

Deloitte’s Mark Casey spoke at the fourth annual Global Trends on Consumer Media Preferences and Behaviours saying online advertising doesn’t work according to an article in BusinessDay. In his presentation, Mark gets to the heart of the problem but misses the point. “Until now, companies have focused a lot of resources on online advertising —

In anticipation of Ad:Tech NYC in November, Adweek asks why online advertising still apparently sucks. For branding anyway. If online does, in fact, suck for branding, then the blame lies squarely with the advertising industry itself. And the reason is simple. The advertising industry, historically, exists to service the three legacy pillars: TV, print, radio.