In anticipation of Ad:Tech NYC in November, Adweek asks why online advertising still apparently sucks. For branding anyway. If online does, in fact, suck for branding, then the blame lies squarely with the advertising industry itself. And the reason is simple. The advertising industry, historically, exists to service the three legacy pillars: TV, print, radio.

In the beginning there were page impressions. The web was understood as a better version of television. How many times was the ad shown and to how many people? “We can track that in a way we can’t with TV. Fantastic!” From that, CPC evolved…”Whoa. Hey. We can measure how many people interact with our