click-through-rate
Online advertising’s language problem
Date: May 22, 2012
Comments: 0
If online wants more brand money it needs to talk like advertising not Wall street. …language can also corrupt thought. – Orwell Two words never used in adverti
Read More → Internet Advertising is Dead. So, You Know. Long Live Internet Advertising.
Date: Oct 06, 2010
Comments: 1
In anticipation of Ad:Tech NYC in November, Adweek asks why online advertising still apparently sucks. For branding anyway. If online does, in fact, suck for branding, th
Read More → Acquisition Marketing: A 15-year learning curve
Date: Sep 17, 2010
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In the beginning there were page impressions. The web was understood as a better version of television. How many times was the ad shown and to how many people? “We
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