glibhippo

This week, despite all that extra security and talk of “resistance”, the Hippo  jetted off to AdTech in the Big Apple. Yea, we know .. another show, more spo

This post is like a sermon or more like a soapbox, we have always wanted to get up on that little wooden box and have at least one or two people listen and shake their he

The push to develop online advertising effectiveness metrics beyond counting clicks is admirable. Necessary actually.  View-through tracking, Dwell, and the aforemention

Count clicks. Watch pixels fire. See confirmation pages load. The end.

Online advertising is like a frontier town in the American West. It is a young settlement perched on the fringes of civilization where miners, fortune seekers, Christians

Yup. It’s true. We are looking for THE most hip-hop Account Manager to join us in our Dusseldorf headquarters. Awesomeness to follow. Reporting to the CEO, GlibHipp

The click is not just the wrong measure for branding. It’s the wrong measure for performance as well. In a great piece about the inadequacy of the click as a metric

CPMStar, one of the leading online games advertising networks, was acquired by GSN, a Sony company, earlier this month. Rumored transaction price was $23 million dollars

Deloitte’s Mark Casey spoke at the fourth annual Global Trends on Consumer Media Preferences and Behaviours saying online advertising doesn’t work according t

In anticipation of Ad:Tech NYC in November, Adweek asks why online advertising still apparently sucks. For branding anyway. If online does, in fact, suck for branding, th