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Posts Tagged ‘Gregory Dale’

The Click – not only a bad branding metric

By admin | Branding, Metrics, Mouthing off, Online Ads, beyond the click

The click is not just the wrong measure for branding. It’s the wrong measure for performance as well. In a great piece about the inadequacy of the click as a metric, Gregory Dale, COO of comScore details how click counting is the wrong way to measure the success of an awareness campaign: “Don’t use clicks