marketing-and-advertising

If online wants more brand money it needs to talk like advertising not Wall street. …language can also corrupt thought.  – Orwell Two words never used in adverti

This week, despite all that extra security and talk of “resistance”, the Hippo  jetted off to AdTech in the Big Apple. Yea, we know .. another show, more spo

Yup. It’s true. We are looking for THE most hip-hop Account Manager to join us in our Dusseldorf headquarters. Awesomeness to follow. Reporting to the CEO, GlibHipp

CPMStar, one of the leading online games advertising networks, was acquired by GSN, a Sony company, earlier this month. Rumored transaction price was $23 million dollars

Deloitte’s Mark Casey spoke at the fourth annual Global Trends on Consumer Media Preferences and Behaviours saying online advertising doesn’t work according t

In anticipation of Ad:Tech NYC in November, Adweek asks why online advertising still apparently sucks. For branding anyway. If online does, in fact, suck for branding, th

This week, for the sixth year, the online marketing and advertising community gathered at the Kensington Olympia conference center in London. GlibHippo was representin