This week, despite all that extra security and talk of “resistance”, the Hippo  jetted off to AdTech in the Big Apple. Yea, we know .. another show, more sponsors blowing hot air, lots of chatter about advances in ad network platform technology, (see Rubicon Project news) and industry parties echoing the decadence of the ’80s

Yup. It’s true. We are looking for THE most hip-hop Account Manager to join us in our Dusseldorf headquarters. Awesomeness to follow. Reporting to the CEO, GlibHippo’s Account Manager (AM) is responsible and accountable for the planning and execution of marketing efforts, and tracking / reporting for key accounts. In addition, the AM has overall

CPMStar, one of the leading online games advertising networks, was acquired by GSN, a Sony company, earlier this month. Rumored transaction price was $23 million dollars in cash and stock. Following the purchase of flash game platform company Mochi Media by Shanda Interactive Entertainment last year, this deal confirms the growing effectiveness of vertical ad

Deloitte’s Mark Casey spoke at the fourth annual Global Trends on Consumer Media Preferences and Behaviours saying online advertising doesn’t work according to an article in BusinessDay. In his presentation, Mark gets to the heart of the problem but misses the point. “Until now, companies have focused a lot of resources on online advertising —

In anticipation of Ad:Tech NYC in November, Adweek asks why online advertising still apparently sucks. For branding anyway. If online does, in fact, suck for branding, then the blame lies squarely with the advertising industry itself. And the reason is simple. The advertising industry, historically, exists to service the three legacy pillars: TV, print, radio.

This week, for the sixth year, the online marketing and advertising community gathered at the Kensington Olympia conference center in London. GlibHippo was representin’ with our CEO, Ari and business development director, Maik. We showed up late and left early. Why? First, the event was dominated by SEO/SEM companies, each exhibiting their flavor of yesterday’s