performance-marketing
Online advertising’s language problem
Date: May 22, 2012
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If online wants more brand money it needs to talk like advertising not Wall street. …language can also corrupt thought. – Orwell Two words never used in adverti
Read More → Acquisition Marketing: A 15-year learning curve
Date: Sep 17, 2010
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In the beginning there were page impressions. The web was understood as a better version of television. How many times was the ad shown and to how many people? “We
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