This post is like a sermon or more like a soapbox, we have always wanted to get up on that little wooden box and have at least one or two people listen and shake their heads in agreement. We hope this is the day. We have been listening to a lot of our clients talk

The click is not just the wrong measure for branding. It’s the wrong measure for performance as well. In a great piece about the inadequacy of the click as a metric, Gregory Dale, COO of comScore details how click counting is the wrong way to measure the success of an awareness campaign: “Don’t use clicks