This week, despite all that extra security and talk of “resistance”, the Hippo  jetted off to AdTech in the Big Apple. Yea, we know .. another show, more sponsors blowing hot air, lots of chatter about advances in ad network platform technology, (see Rubicon Project news) and industry parties echoing the decadence of the ’80s

In 49 BC, a warlord’s crossing of a small stream in northern Italy became one of history’s most pivotal events. From this audacious act, Caesar traversing the Rubicon, sprang the Roman Empire and the genesis of modern European culture. Frank Addante, CEO of the Rubicon Project, apptly named his company after this epic event. Just